Features of strategic sustainability of enterprises in the digital economy

Abstract

The presented work examines the features of strategic sustainability of enterprises in the context of digitalization. Strategic sustainability of an enterprise is defined as the ability of an organization to effectively respond to external and internal challenges, while maintaining its competitiveness and stability. In the digital era, this process takes on new dimensions, as digital technologies, such as artificial intelligence, big data, blockchain, and the Internet of Things, significantly change the rules of the game for companies in various industries. They open up new opportunities for innovation and optimization, while at the same time posing new risks and challenges, such as cyber threats, rapid changes in market conditions, and the need for constant updating of the technological base. The purpose of the presented work is to determine the features of strategic sustainability of enterprises in the context of the digital economy. The features of strategic sustainability of enterprises in the context of the digital economy lie in the ability of organizations to combine traditional management methods with innovative digital strategies that allow them to effectively use technological potential to ensure competitive advantages. Adapting to digital change is not limited to the implementation of new technologies, but also involves a strategic review of business models, transformation of management approaches and increased organizational flexibility. In the context of digitalization, enterprises must formulate strategies that combine innovation with the principles of sustainable development. This involves integrating environmental and social aspects into business models and applying digital technologies to achieve economic efficiency, conserve resources and improve interaction with communities and customers. The success of enterprises in the digital economy depends on their ability to predict future trends and prepare for new challenges. Strategic sustainability cannot be achieved without the active implementation of forecasting and change management tools. Enterprises that are not ready for new technological and market transformations risk being left behind.