Digitalization of logistics processes in the modern conditions of globalization: transformative changes in organizational culture

Abstract

The presented work examines the main features of modern digitalization of logistics processes in the context of globalization changes. Logistics processes, which were previously based on traditional methods of management and communications, are today under the significant influence of the latest technologies. The Internet of Things, big data, automation, artificial intelligence and blockchain - all these innovations are actively implemented in logistics systems, which allows to significantly improve their efficiency and adaptability to changing market conditions. Digitalization of logistics processes is becoming not only a technical step, but also a challenge for the organizational culture of enterprises. The introduction of new technologies requires changes in approaches to management, interaction between employees, and also requires the development of new skills and competencies in employees. Automation and digital transformation processes cause changes in knowledge management, decision-making, as well as in the relationships between all levels of the organization. That is why the purpose of the presented work is to determine the main features of modern digitalization of logistics processes in the context of globalization, taking into account transformational changes and changes in organizational culture. The main methods of work are: methods of analysis and synthesis, methods of deduction and induction, logical method, generalization method, comparison method, observation method, graphical method for presenting individual research results. Changes associated with digitalization include not only technical innovations, but also a significant transformation in organizational structures and management processes. The use of digital tools, such as platforms for process automation, big data processing systems and artificial intelligence, requires companies not only technical knowledge, but also changes in approaches to people management and communication. In organizations where digital technologies are actively used, there is a transition to more flexible, adaptive work models, where the emphasis is on collaboration, rapid decision-making and continuous learning. Organizational culture in the context of digitalization must be ready for changes related to knowledge management, technological training of employees and the development of innovative approaches to work. These transformational changes include the development of new forms of leadership that are more focused on supporting innovation and active interaction with technology. In addition, an important aspect is ensuring the resilience of organizational culture to the impact of technological changes and preserving human factors, such as communication, mutual respect and employee motivation. The digitalization of logistics processes requires companies not only to integrate new tools, but also to be ready for cultural changes that allow them to maximize the potential of technology. The transition to a digital environment also aims to increase the level of automation of routine tasks, allowing employees to focus on more complex and creative aspects of their work. Therefore, the digitalization of logistics processes is not only a technical challenge, but also an important component of the strategic development of companies, which aims not only to increase efficiency, but also to change organizational culture. Success in the implementation of digital technologies depends on the ability of organizations to adapt to new conditions, develop a culture of innovation and ensure sustainable development based on the integration of digital technologies into all areas of activity.