Stimulation of intensification of innovation enterprise development

Abstract

Stimulation and intensification of innovative development are the leading factors in increasing the competitiveness of the economy, updating production processes, and implementing systemic changes in production. The state practically does not provide direct financing for the innovative development of enterprises, which creates a need to create a favorable environment for innovative development at the enterprises themselves, through stimulating innovation and implementing a successful motivational state policy to enhance innovation activity. The purpose of the study is to determine the essence of the concept of "intensification of innovation activity" and appropriate directions for stimulating the intensification of innovative development of enterprises, taking into account the state of strategic development of enterprises in the post-war period. The object of the study is the process of intensification of innovation activity at enterprises. The methods used in the study include modern methods and technologies for intensifying innovation activity, methods and techniques of scientific research, tools of systemic, comprehensive, and economic analysis, principles of innovation activity management, which allowed assessing the possibilities of adapting foreign experience in stimulating the intensification of innovation to the conditions of post-war development of Ukrainian enterprises. The article identifies the main stimulating measures that can enhance the intensification of innovative development of enterprises. The incentives that promote the intensification of innovations and are used in global practice are highlighted, and the possibility of their adaptation to the conditions of enterprise activity in the post-war period is analyzed. The incentives that enterprises can use in the implementation of their innovative development strategies are presented. It is emphasized that each enterprise chooses its own path to stimulate the intensification of innovative development, either adjusting to existing state incentives or using its own incentives or motives to achieve strategic goals. The originality and practical significance of the study are confirmed by the analysis of existing tools, methods, and techniques for stimulating the intensification of innovative development of enterprises and directions for adapting foreign experience of state stimulation to the conditions of Ukrainian enterprises, which makes it possible to balance specific approaches to stimulating innovation at the enterprise with state methods and to adjust the innovation activity of the enterprise to the incentives provided by tax, budget policies and the expanded capabilities of the insurance market.