Managing the transformation of business models in the context of innovative development

Abstract

The article examines current issues of managing the transformation of enterprise business models in the context of innovative development under dynamic changes in the market environment. It is substantiated that the acceleration of economic digitalization, technological shifts, transformation of consumer needs, intensification of competition, and shortening of product life cycles necessitate revision of traditional approaches to business organization. It is determined that a modern enterprise requires not only the implementation of separate innovations, but also a comprehensive renewal of the logic of value creation, customer interaction systems, revenue generation mechanisms, resource support, and partnership relations. Scientific approaches to interpreting the essence of an enterprise business model as an integrated system of interrelated elements ensuring the creation, delivery, and monetization of value are summarized. It is proved that business model transformation should be considered as a managed process of strategic change aimed at adapting an enterprise to new business conditions, increasing operational efficiency, and realizing innovative potential. The key factors of business model transformation are identified, including digital technologies, changes in consumer behavior, instability of the economic environment, new competitive challenges, globalization processes, resource constraints, and the need to accelerate managerial decision-making. The managerial mechanisms of business model transformation are investigated, including strategic planning, innovation management, change management, resource provision, personnel development, and the use of modern analytical tools. It is substantiated that the effectiveness of transformation largely depends on the systemic nature of managerial actions, personnel readiness for change, and the ability of the enterprise to integrate innovations into its own business architecture. It has been established that renewal of a business model creates prerequisites for launching new products and services, entering new markets, forming additional revenue sources, optimizing costs, increasing flexibility of business processes, and strengthening competitive advantages of an enterprise. For Ukrainian enterprises, business model transformation is identified as an important tool for adaptation to crisis challenges, digital modernization, and integration into the international economic space.