ON-LINE-COMMUNICATION: COMMUNICATIVE POSSIBILITIES AND RISKS FOR PERSONALITY

Abstract

The author revises the latest risks and threats associated with technologization of the information and communication sphere, and presents the main directions of scientific theorization in this area. The author considers the Internet as a special interactive global and national means of communication, as a new social environment that broadens out our understanding of human interactions in the information society. Many social scientists are deeply concerned with the problem of personality cyber dependency. It is primarily caused by people’s "submergence" into the newest technological gadgets and virtual reality. However we can’t diminish all advantages associated with the Internet using. It is both quick access to any information and distance education, the possibility to transfer money in a second through the whole world and other. But here the author stresses upon another side of Internet using. The paper reveals some forms of social and psychological challenges and deviance behavior while active using of virtual mass communication tools. In this case, in the absence of the opportunity to access the Internet, users experience "computer hunger", which may indicate their cyber addiction. The use of technological innovations at home can adversely affect the interpersonal communication between family members. It is concluded that the presence of identified risks in the personality network communication process necessitates their neutralization practices formation and negative impact minimization.